The Six Figure Doula Booking Engine
Build a client-generating system that doesn't shut off when referrals slow down.
Seats are limited.
You're already getting clients.
You know you're insanely good at what you do.
But if I asked you right now:
Where are your next 3–5 clients coming from?
Could you confidently answer?
Or does your business still look a little more like this:
Referrals come in → you get busy → inquiries slow down → you start posting harder → something finally hits → another client books → you breathe again.
Being booked is not the same as having predictable demand.
And if your revenue still depends on who happens to refer you, whether Instagram cooperates, or whether another doula happens to be unavailable…
You don't have a talent problem.
You have a Booking Engine problem.
Great doulas don't automatically build great Booking Engines.
Most doulas were taught how to support families. Not how to intentionally create demand.
Not how to turn attention into conversations.
Not how to pre-sell before a consultation.
Not how to lead a sales conversation without feeling pushy.
Not how to navigate "I need to talk to my husband."
Not how to follow up without feeling like they're chasing.
And definitely not how all of those pieces need to work together.
So when bookings slow down, the default becomes:
Post more. Lower the price. Try another networking event. Blame the algorithm. Wait for another referral.
But what if none of those things are actually the problem?
Inside the masterclass
I'm going to show you what actually has to happen between:
“She found me.” → “She hired me.”
We'll break down the Booking Engine I believe every established doula needs if she wants more consistent private-pay sales:
Your Offer
Is what you're selling positioned in a way that gives the right client a compelling reason to choose you?
Your Demand
Are you intentionally creating opportunities — or waiting for referrals and inquiries to create them for you?
Your Conversations
Are you turning the attention you already have into actual conversations with potential clients?
Your Pre-Call Process
What's happening between "I'm interested" and the consultation — and is it making the sale easier or harder?
Your Consultation
Are you confidently leading a heart-led sales conversation — or answering questions and hoping she picks you?
Your Follow-Up
What happens when the answer isn't an immediate yes?
You probably don't need another random sales tactic.
You need to understand how these pieces work together.
And when one of them isn't working? Your entire Booking Engine slows down.
“I need more clients” isn't specific enough.
Two established doulas can both want more consistent revenue and have completely different problems.
One needs more people discovering her.
One has plenty of eyes on her business but isn't creating conversations.
One gets inquiries but can't get them onto consultations.
One books plenty of consultations but keeps hearing "We'll let you know."
One has a great close rate — but isn't creating enough opportunities to use it.
And another is booked solid… but her offer and pricing mean she's working way too fucking hard for what she's making.
Same symptom. Different leak.
That's why throwing another marketing strategy at your business isn't always the answer.
During this masterclass, I'm going to help you understand the Booking Engine so you can start seeing your sales problem differently.
The receipts
Real doulas. Real businesses. Real results.
Kathryn
Client story
Client story
Your host
I've been selling long before I started teaching doulas how to do it.
I've personally sold more than $3.5 million for other brands and mentors.
I helped grow a med spa from roughly $250K to multiple millions in revenue.
Then I entered the doula industry and saw some of the most skilled, compassionate women I'd ever met struggling to create consistent income.
Not because they weren't phenomenal doulas.
Because nobody had taught them this part.
I've since coached hundreds of doulas around sales, positioning, pricing, consultations, follow-up + client acquisition.
Because I fundamentally believe:
Sales is service.
You can deeply respect autonomy.
You can care about the woman sitting across from you.
You can refuse to manipulate or convince.
And you can still become really fucking good at sales.
This masterclass is not for the doula starting from zero.
It's for the doula who already has proof that people will hire her.
This is for you if…
- You've supported clients.
- You've gotten referrals.
- You've built experience.
- You might even be booked and busy.
- You're ready for your sales skill to catch up to your doula skill.
- You want more private-pay clients, more consistent consultations, and more control over where your next client comes from.
What you'll leave with
- A clear view of your entire Booking Engine.
- The ability to spot which piece is actually slowing you down.
- A framework for turning attention into conversations, consultations, and clients.
- The confidence to lead sales conversations without feeling pushy.
- A business that doesn't go eerily quiet the second referrals do.
You don't need to become a better doula to get to your next level.
You need a better system for selling the work you're already damn good at.
Free Live Masterclass
The Six Figure Doula Booking Engine
Stop wondering where your next client is coming from. Come see the Booking Engine that turns:
Attention → Conversations → Consultations → Clients
and discover why getting one of those pieces wrong can keep an otherwise successful doula business unpredictable.
Exclusive access for registrants only:
When you save your seat, you'll also get access to the Six Figure Doula Sisterhood — a private community for registrants only to connect with other all-in doulas and get direct access to me before we go live. This has never been offered before, and seats are intentionally limited so we can keep it intimate.
September 22nd 2p ET • LIVE Masterclass
THE SIX FIGURE DOULA BOOKING ENGINE
**Seats are Limited
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Bring a notebook. You're going to look at the way clients move through your business very differently after this.